The Bag Charm Takeover: How to Personalise Your Tote, Bogg Bag and Beyond
If you've been on TikTok or Instagram lately, you've probably noticed something: everyone is decorating their bags. And we mean everyone. From rubber charms clipped to Bogg bags at the beach to colourful pendants dangling from market totes, bag charms have gone from a cute little detail to a full-on trend moment.
And honestly? We are so here for it.
Why Are Bag Charms Having Such a Big Moment?
There's something about a bag that feels like a blank canvas. You carry it everywhere — to school, the shops, the beach, a birthday party. It goes with you on every adventure. So why not make it look like you?
Bag personalisation has been building for a while. When charm accessories started blowing up for shoes and bags alike, everyone realised that small, swappable details could completely transform how something looks — and more importantly, tell the world a little bit about who you are.
Tote bags and beach bags have become especially popular for charm customisation. Rubbery, chunky styles that have taken over social media are a favourite because they come in loads of colours and have clips and handles that are perfect for attaching charms to. But here's the thing — you absolutely don't need a specific brand of bag to join in. Any tote, beach bag, shopper or everyday bag can be completely transformed with the right bag charms.
What Makes a Great Bag Charm?
The best personalised bag charms have a few things in common:
They're bold and colourful. The whole point is that they catch your eye and add personality to whatever you're carrying.
They mean something. The best charm setups feel like a little window into who you are — your favourite things, your sense of humour, your vibe.
They're well made. Bag charms live a busy life — getting bumped around, out in the sun, tossed into the bottom of a bag. They need to be sturdy enough to keep looking great.
At Orla & Co, every single one of our charms can be worn as a bag charm. Whether you love something sweet and pastel or bold and bright, there's something in our collection that's designed to go exactly where you want it — including clipped to your favourite bag.
How to Style Bag Charms (Honestly, There Are No Rules)
One of the best things about the bag charm trend is that there's genuinely no wrong way to do it. Here's how people are wearing theirs right now:
The maximalist approach — clip on as many charms as you can. The more colour and movement, the better. Think of it like a wearable mood board that goes everywhere with you.
The curated look — choose two or three charms that go together. Same colour palette, same theme, or a little story that only makes sense to you.
The single statement charm — sometimes one bold charm is all you need. Pick your absolute favourite and let it do the talking.
The beauty of tote bag charms is that you can swap them out whenever you want. Change them with the seasons, your outfit, your mood — or just when you feel like a refresh. That's the whole fun of it.
Something Very Exciting Is Coming This Summer ☀️
We've been working on something, and we genuinely cannot keep it secret much longer.
This summer, Orla & Co is launching a brand new range of summer bag charms — and it is giving full sunshine energy. We're talking ice creams, suns, beach days, tropical fruit, classic summer vibes, all the good stuff. The kind of charms that just look like summer, whether you clip them to your tote, your Bogg-style bag, your backpack, or anywhere else you fancy.
Follow us on Instagram at @orla.and.co to be the absolute first to know when they land. Trust us, you don't want to miss this one. 🍦🌊🌻
Shop Personalised Bag Charms at Orla & Co
Ready to start customising your bag right now? Our full collection of bag charms is in the shop and ready to go — every charm comes set up and ready to attach, so you can get the look straight away.
Whether you're treating yourself, looking for a gift, or just want to make your tote bag a little bit more you — we've got you covered.
Orla & Co is a handmade charm brand founded by an 11-year-old. All charms are designed and made with love.
